Introducing Clustering with a Focus in Marketing and Consumer Analysis
Created by W.Langdon from
gp-bibliography.bib Revision:1.8081
- @InCollection{deVries2019:chpt3,
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author = "Natalie Jane {de Vries} and {Lukasz P. Olech} and
Pablo Moscato",
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title = "Introducing Clustering with a Focus in Marketing and
Consumer Analysis",
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booktitle = "Business and Consumer Analytics: New Ideas",
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publisher = "Springer International Publishing",
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year = "2019",
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editor = "Pablo Moscato and Natalie Jane {de Vries}",
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chapter = "3",
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pages = "165--212",
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keywords = "genetic algorithms, genetic programming, Cluster
analysis, Internal measures, External measures,
k-Means, KNN",
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isbn13 = "978-3-030-06222-4",
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DOI = "doi:10.1007/978-3-030-06222-4_3",
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abstract = "Clustering has become an extremely popular methodology
for consumer analysis with many business applications.
Mainly, when a consumer market needs to be segmented,
clustering methodologies are some of the most common
ways of doing so nowadays. Clustering, however, is a
hugely heterogeneous field in itself with advances and
explanations coming from many different disciplines.
Clustering has been discussed in debates almost as
heated as those about politics or religions, yet still,
researchers and professionals agree on the
methodology's usefulness in data Analytics. This
chapter provides the novice data scientist with a brief
introduction and review of the field with links to
previous large surveys and reviews for recommended
further reading. The clustering contributions in this
book focus largely on partitional clustering; hence,
this is the type of clustering that will feature more
prominently in this chapter. Besides sparking the
interest of business and marketing researchers and
professionals into this ever evolving methodological
field, we aim at inspiring dedicated computer
scientists and data analysts to continue to explore the
wide application domains coming from business and
consumer Analytics business and consumeranalytics in
which clustering and grouping are making great
strides.",
- }
Genetic Programming entries for
Natalie Jane de Vries
Lukasz P Olech
Pablo Moscato
Citations